To enhance the fan experience and render more interaction, the National Basketball Association (NBA) has partnered with the web3 fantasy game platform Sorare.
In a statement, the NBA pointed out that the fantasy basketball game will allow fans to develop a lineup of NFT-powered digital collectables based on their favourite teams and players.
Moreover, earning points will depend on NBA players’ real-life performance. Per the announcement:
“Sorare will launch the first officially licensed, free-to-play digital collectible-based fantasy basketball game, which will be released this fall for the NBA’s 2022-23 season.”
Through the strategic partnership, Sorare will be granted the right to use official NBA team and league logos on its products.
The NBA sees the basketball fantasy game as a stepping stone toward expanding its fan base, according to NBA commissioner Adam Silver.
He added:
“Our partnership with Sorare will give NBA fans an entirely new way to engage with our teams and players. With Sorare’s emerging NFT fantasy platform, we see significant opportunities to broaden our community of fans and grow NBA basketball around the world.”
By leveraging Sorare’s platform, the basketball fantasy game will be accessible to more than two million registered users across 185 nations.
Nicholas Julia, Sorare’s CEO and co-founder, pointed out:
“The NBA has been at the forefront of digital experiences and collectibles, and our game gives basketball fans the ultimate sports entertainment experience, where they can play like a general manager, own their game, and foster real-world connections.”
By creating unique digital tokens and signing top leagues and clubs to its fantasy platform, Sorare seeks to boost digital assets and blockchain adoption in daily life.
For instance, Sorare created an NFT-based fantasy baseball game after joining hands with Major League Baseball (MLB) earlier this year.
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